Winn-Dixie is Calling All Kid Connoisseurs to Taste-Test

The Kid Connoisseur Contest is brought to you by Winn-Dixie’s Southeastern Grocers.

Grocery shopping can be a struggle when you have children that are picky eaters, especially if you feel like you are spending money on food that may go to waste. Like many kids, my children will choose food based off of the pictures shown on the products, but that doesn’t mean  they will eat it once they taste it! We all know you can’t always judge a book by its cover, and sometimes, the store brand is comparable in tastes, ingredients, and price to the higher-end brands, which is why Winn-Dixie’s Southeastern Grocers (SE) products are encouraging your kids to enter the Kid Connoisseur Contest.

My kids are learning that the brands with the fancy or colorful pictures are not always what they seem, and in fact, they have a few favorites from Southeastern Grocers that they have come to choose over the more popular brands. We try to eat healthy as much as possible, but we do have cheat days. When my kids had the chance to choose a sweet treat at the grocery store, they found a new favorite snack, the Southeastern Grocers Sandwich Cookies! My kids taste-tested these cookies, realizing they were just as tasty as the traditional Oreo cookies. They also found that the texture was the same as Oreo cookies.

My kids were excited that there were a variety of flavors to choose from and discovered that their favorites were the Double Fudge and Mint Crème flavors.

As a mom who tries to keep the grocery bill within our budget and still provide healthy food choices my kids will actually eat, I am happy choosing food from the Southeastern Grocers brand for the lower price, especially when it’s providing the same quality as the well-known brands. Sharry Cramond, Chief Marketing Officer for Southeastern Grocers says, “Kids will love the taste and parents will love the price — and if they can’t taste the difference, why pay the difference?”

The price was different, but my kids didn’t taste the difference. They enjoyed these cookies just the same!

That’s exactly the message that Southeastern Grocers, home of BI-LO, Fresco y Más, Harveys, and Winn-Dixie stores are relaying to their customers. They have undergone their largest-ever transformation of private-label products, spanning approximately 3,000 items across all categories. Southeastern Grocers has tested more than 2,350 brand items, which led to improved quality reformulations on more than 2,340 products to provide superior quality, greater value, and differentiation to customers without increasing the price.

Southeastern Grocers understands customers are seeking fresh, healthy, affordable food, which has led to substantial enhancements across their entire own brand product line, including:

  • Over 2,430 products with no artificial colors
  • Over 2,310 products with no artificial flavors
  • Over 2,800 products with no MSG
  • Over 2,790 products with no trans fat
  • Over 2,390 products with no high fructose corn syrup

To enter the Kid Connoisseur Contest, Winn-Dixie is asking your kids to taste test the store’s private label products, too. Now through July 15, customers can submit videos of their kids, aged 5 to 12 years old, reviewing SE Grocers Essentials, SE Grocers, and Prestige products for a chance to win the Kid Connoisseur Contest. Submit a video review for a chance to win a grand prize.

The grand prize includes the following:

  • A special event in the child’s honor with his photo displayed at a local store as the resident “Kid Connoisseur”
  • A $200 Winn-Dixie gift card and a prize pack of their favorite SE Grocers brand products
  • An official photo shoot, a chance to be interviewed by local media, and more!

Submit your 30-second to 1-minute video entries to [email protected] by midnight on Saturday, July 15. For complete contest rules, visit Winn-Dixie’s Facebook page.

Take a look at the video my kids made for the contest!




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