Meeting Miss Holly and a Sweet! By Holly

A few months ago Megan and I had the privilege of sitting down with Hollis Wilder, owner and creator of Sweet! By Holly. If you haven’t visited this cupcake and frozen yogurt shop yet, you are certainly missing out.

As the first two-time winner of Cupcake Wars on the Food Network, Sweet! By Holly’s cupcakes are nothing shy of a pure, sugary sweet heaven. If you plan on trying a few of her mini’s, you may as well buy a dozen, because one or two is never, never enough.

Boston Cream, Chocolate Puddin’, Creamsicle, PBJ, Snowball, and Toasted Coconut are just a few of the amazing flavors found in the Town Center’s shop daily. Of course, don’t forget about the specialty flavors offered seasonally, like the current offering of Dipped Strawberry and Lemon Raspberry for Valentine’s Day.

Sweet! By Holly

The Interview

Megan and I had a long chat with Miss Holly. It was my first time ever meeting her and my first impression was that this woman does not just bake cupcakes. Well, she doesn’t.

Her background as a chef from Los Angeles, cooking for TV hits like Will & Grace and Seinfeld, and a culinary artist on the savory side, is what gave her the edge in Cupcakes Wars when she created the first salmon cupcake on the show. It is also one of the inspirations of her new book Savory Bites: Meals You Can Make In Your Cupcake Pan. With portion control in mind, Hollis offers tips on cooking with your kids, as well as some great recipes for your cupcake pan, including Apple-Sausage Breakfast Cakes and Fig and Blue Cheese Tarts.

Hollis Wilder

What I love about Hollis:

  • Her style. Miss Holly is smokin’! She may have even been wearing a hot, black little number that day (who says you have to dress casual to work in a cupcake shop?) Did I ask her how in the world she stays in great shape surrounded by cupcakes? Of course! ALL IN MODERATION PEOPLE! Plus her delicious creations are transfat free! Egg whites and smart balance and made from scratch.
  • She’s a cool MOM. Yes, she is a mom on top of her crazy schedule, managing two locations, and writing, now promoting, her new book. I loved that she admitted struggling with balancing family and work in the beginning. Her solution? Empowering her staff so she could have more time with family. A testament of a great boss, in my opinion.
  • Her motto. “What’s the cupcake in your life?” Um, banana cream? OH, she means philosophically speaking! “What gets you up in the morning??”

Sweet! By Holly Jacksonville

What I love about Sweet! By Holly:

  • Mini Mania Mondays! Mini cupcakes for $1 each! Oh happy day.
  • Community focus. Like Sweet By Holly on Facebook and you’ll see how involved they are in charities and our city. One of my last visits to the shop they were fundraising for Girls on the Run!
  • Her “thoughtfully created” cupcakes. Well obviously these are no ordinary cupcakes. The flavors alone are unique and well-developed. But the artistry is also just amazing. Hats off to her team of amazing chefs!

The Giveaway!

One lucky reader will win a cupcake decorating party for 6 guests at Sweet! By Holly (Value $75)
Enjoy an hour of cupcake decorating at Sweet! By Holly’s St. John’s Town Center location, complete with cupcakes, buttercreams, chef hats, decoration, along with a frozen yogurt treat to finish your event.

a Rafflecopter giveaway


26 Responses to Meeting Miss Holly and a Sweet! By Holly

  1. Avatar
    Kim S. Jan 25, 2013 at 9:57 am #

    Peanut Butter is so good!

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    Christine Jan 25, 2013 at 10:26 am #

    I would love to win this!!! Love sweet by holly

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    Kristi Jan 25, 2013 at 12:42 pm #

    Key Lime is my favorite!

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    Peggy Jan 25, 2013 at 2:07 pm #

    PBJ is the best!

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    Shannon Jan 25, 2013 at 2:17 pm #

    Loved it in Orlando and became speechless when Sweet followed us to Jacksonville!!

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    Julie Jan 25, 2013 at 3:43 pm #

    I love Sweet! cupcakes. My favorites are cinnamon swirl and Heath bar. Yum!

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    Amy Waddill Jan 25, 2013 at 5:25 pm #

    Strawberry is my favorite!

  8. Avatar
    Liz Evans Jan 25, 2013 at 6:15 pm #

    A great idea!

  9. Avatar
    Jodi Weil Jan 25, 2013 at 7:32 pm #

    Heath bar!

  10. Avatar
    Meghan Oliver Jan 25, 2013 at 7:48 pm #

    Tiramisu is my fave!

  11. Avatar
    Sarah Ehlert Jan 26, 2013 at 10:06 pm #

    I love the coffee! I always try new ones but I keep going back to the coffee one!

  12. Avatar
    Amanda Jan 26, 2013 at 10:16 pm #

    I love the peanut butter cupcake!

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    Jamie Jan 26, 2013 at 10:21 pm #

    White Hat!

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    Jennifer Essad Jan 26, 2013 at 10:28 pm #

    I would love to take friends to enjoy the b’day party

  15. Avatar
    Cindy Edwards Seaburn Jan 26, 2013 at 10:36 pm #

    Black and Gold is my favorite!!! Yum!!!

  16. Avatar
    Courtney Jan 26, 2013 at 10:39 pm #

    My girls and I would love to do this!

  17. Avatar
    kikinight (@kikinight) Jan 26, 2013 at 10:47 pm #

    Tiramisu is my absolute all time favorite =)


  18. Avatar
    Sarah Seise Jan 27, 2013 at 6:40 pm #

    Oh I love so many! S’mores, tiramisu, hight hat yum yum yum

  19. Avatar
    Melanie Jan 27, 2013 at 9:25 pm #

    Peanut butter is my favorite!

  20. Avatar
    Amber Jan 27, 2013 at 9:39 pm #

    I love Lemon Raspberry!

  21. Avatar
    Lauren @ten23designs Jan 27, 2013 at 10:02 pm #

    I have not had the pleasure to try one YET but I am sure it would be strawberry.

  22. Avatar
    Michelle Jan 28, 2013 at 2:53 pm #

    I love the Strawberry cupcakes. 🙂

  23. Avatar
    Gemm Jan 28, 2013 at 7:39 pm #

    My favorite is the Red Velvet Cupcake

  24. Avatar
    Wendy Jan 29, 2013 at 9:18 am #

    Chocolate Mousse and banana rock

  25. Avatar
    ericabean Feb 7, 2013 at 6:33 pm #

    Sad I did not win, however my jeans thank you! 🙂

  26. Erin
    Erin Feb 7, 2013 at 11:57 pm #

    I’m just catching on the blog. I really love this post. Now I can’t believe I have never been to her shop.

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